Dressing for Today
It used to be that consumers did not care what time of the year it was, they would buy anything. The targeted consumer was one that was very fashion forward and wanted items first. Today, this is not exactly the case. Saying the consumer does not want the newest items is false but saying it has slightly differed from the past is a little more on the right track. These days the consumer is more interested in the buy now, wear now aspect and they no longer want to put their clothes away to just sit in their closets. People want to buy clothing that is fit for the weather and seeing how it is so unpredictable these days with global warming, it is harder to figure out what items to keep and what to put away. Consumers are investing in more practical garments such as tailored clothing as an example of how they are reacting to the recession. They want what will last a long time and what they can wear through different seasons. A result of the weather being so unpredictable, season-less garments are in style. Luxurious sheers and lightweight fabrics are big this fall. Chiffon and transparent knits are popular because they can be carried over to the spring and throughout all seasons.
Photos: Style.com. From Top:Zac Posen, Posen, and Rodarte.
