Life is better on the Green Side
The trend is going green. Recently, many jean companies decided to go green such as J Brand, Earnest Sewn, Guess, Genetic, and Ruby Denim. Over the last few months it is noticeable how accepted this concept is getting in the form of the consumers. Their attitudes have changed for instance when I was at Barneys and saw with my own eyes a customer picking the organic denim over a premium brand.
“Would you like to try these on, miss?” the sales associate asked the young lady as she had two different in her hand.
“No thank you, I know my size. But tell me, which one is better?”
“Well, the one in your left hand is J Brand’s organic cotton,” the sales associate explained.
She started telling the difference and before she even got to the different washes the lady interrupted and said, “I’ll take this one!” Her voice filled with excitement.
As you can guess, she picked the organic denim. Life is better on the green side..enough said.
Photo: J Brand Green Label Love story 22″ Low Rise Bell Bottom in Haight. Revolveclothing.com
